Misfits Journal

Share this post

Values beneath the surface

brandorchestrate.substack.com

Values beneath the surface

Brand Orchestrate
Oct 24, 2021
Share this post

Values beneath the surface

brandorchestrate.substack.com

What are values?

Your brand values are the north star* of your company -
They represent the principles that you live by every day!

How do you define a brand’s value?

You ask valuable questions:

1. What do you want your brand to be perceived as?
2. Why do you do/love what you do?
3. What keeps you motivated to work day in and day out?
4. What wakes you up in the morning?

But that’s just the surface level…

The unshakable values show up when you start “questioning your answers”

1. Why do you believe in ________?
2. Why does it matter?
3. Why do you believe it’s true?
4. How can you know for sure?
5. From where did that idea come from?

Now grab a piece of paper and start sketching values out of your head!
Use these questions as a template to find the real value beneath the surface -


Are you on LinkedIn?

We are expanding our community on LinkedIn!

We have just created a LinkedIn group for more people to communicate, engage, network, and share value for free.

Feel free to join, and share the word!

Join The LinkedIn Group

We will see you in traffic.

Get Orchestrated

Join the brand orchestrate community.

Thanks for reading Misfits Journal! Subscribe for free to receive new posts and support my work.

Share this post

Values beneath the surface

brandorchestrate.substack.com
Previous
Next
Comments
TopNew

No posts

Ready for more?

© 2023 Amine @ Brand Orchestrate
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great writing