Personal + Brand = ?
I like to think of Personal Brand as a sum of:
Knowing yourself + Believing in yourself + Expressing yourself
Believing in yourself
Confidence
This is the cornerstone of personal branding
If you don't believe in yourself, you'll be hard to follow
Courage
Confidence on its own is not enough, Tjump without the ropes, you my friend needs courage.
Knowing yourself
It starts with an intention
Why this, why you, why now.
Your purpose
It's that thing that sits in the back of your head that you keep on resisting but it keeps on showing up on the surface.
Your passion(s)
What are you interested in?
Expressing yourself
Authenticity Originality & differentiation
What makes you, you?
Speak your truth
Your voice
What's your tone of voice? (empathetic, kind, rebel, daring, provocative, shy, gentle, pirate! etc.)
What do you want to sound like?
Your look
How do you want to show up to the world?
That's your signature and it has to be memorable
Your words -> Influence (fame)
Influence is not about shouting: "here I am look at me!" it is a gentle whisper that says: "I know you were looking, and I see you too."
Influence is about creating a union, a community, an impact, a tribe.
Awareness
Are you being relevant? are you staying on top of mind?
Like Tara Lafon Gooch says: TOMA (top of mind awareness)
(I might be adding to this post over time, so keep an eye on it)