People have different reasons and measures of value for why they buy something
To put this into context,
Let's say I want to join this X membership community to consume the video content but I don't want to commit to any event or other activities inside the community
Is it fair to pay like everyone else?
Did you also know that some communities overcharge based on the financial goals that the CFO decide on based on how much they want to make per month/year/quarter and neglect entirely how much you "gain" as the value per your dollar?
The only word that matters in all the history of pricing anything is "value"
First, let's know why people buy.
People buy when they perceive the thing they get is way more valuable than the money they put in
No one buys to get equal value to his dollar
Few will sue you if they get less value than the amount they invested in
Business owners in general and marketers in specific, both ethically and none ethically play the game of perceptions
The more they can increase the perception of an item in the eyes and mind of the potential buyer the more they can make money
What if instead of increasing the perception, we increase the actual value of the thing that we are selling
What will happen in that case?
What will happen is that people will be more fulfilled by getting more value, therefore they will buy, and therefore they will tell other people about it.
So instead of asking the question: "how can we increase the perceived value?" of our community/product/service
Ask yourself: "how can we increase and optimize 10x the value that the buyer will experience?" so that they can get results faster.
For a full circle,
Instead of forcing people to buy community memberships to only get half of the value,
Let them buy their way. Your job is to facilitate that experience and make it easier for them to make an informed decision on:
What is the ACTUAL value that exceeds the PRICE
How can they get it, THEIR WAY
How will they achieve results, ASAP
What do that experience and transformation look like, FOR THEM
(+Bonus) 5 Alternatives for the membership model
Event-based (tickets, product discounts)
Group-based (cohort, coaching, mastermind, workshops, etc.)
1-1s / consulting-based (hot seats, accountability, etc.)
Donations
Sponsorships (fundings)
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