People have different reasons and measures of value for why they buy something To put this into context,Thanks for reading Misfits Journal! Subscribe…
Uni Didn’t Help Me Find My Dream Job High education didn't teach me how to make money Teachers did not teach me how to survive in the marketplace My…
Book Club #6 - Strategy is Your Words w/ Mark Pollard STRATEGY is YOUR WORDS ​​Book club #6 w/ the author Mark Pollard, Strategy Friend, CEO at Mighty…
I’ve been discovering the power of questions lately and I just passed by the one that traces the vision of a path, a brand, a career, and most…
A list of the best tweets we found online
Culture Differentiation Against The Competition - It's not about creating a product that has different features & benefits, that are not radical enough…
What are values? Your brand values are the north star* of your company - They represent the principles that you live by every day! How do you define a…
I want to share with you today a quick positioning practice so that you don’t fall into this trap: Here’s how it’s really interpreted in his customer’s…
PS: This concept is inspired by Julian Cole from Planning Dirty Academy 1- What is SOAP? SOAP is a one-page document that has the least amount of words…
How to change the world economy using human psychology? The theory of changing the world from global issues works at 10x the impact but very low…
How can you serve your clients better? “Service to others is the rent you pay for your room here on earth.” — Muhammed Ali When it comes to businesses…
I know that my last article has opened many questions about specialization, questions like what if my ideal audience is a large public, is niching down…